Isolated for centuries by its geographical situation and untouched by other civilizations, Bhutan started its modernization or planned development only in 1961. The roads came in late 1960s. Before this, there were very few visitors but those few left testimonies of their enchantment. Until 1921, only thirteen foreign missions managed to visit Bhutan. Today, most see the Kingdom as both ancient as well as a modern country. Internet and television came only in 1999. The first group of tourists, about 250, came during the coronation ceremony of the present King in 1974. The travelers have voted Bhutan over the internet as the fourth best tourist destination for the year 2000. Condo Nest, one of the top three publishing houses in the world, organized the award.

The essence of modernization in Bhutan has been a blend of tradition and progress. The protective Bhutanese psyche, which kept the kingdom in a jealously guarded isolation, is visible in the controlled tourism policy, strong sense of environmental protection, and the careful pace of all-round development. Bhutan has long decided that economic achievement is no replacement for its unique national identity.